Quote theredshed="theredshed"It would be interesting to know what the viewing figures are between Superleague and Rugby Union at club level. Does anyone know if the extra money that rugby union get is proportionate?'"
Super League blows the Premiership out of the water but a significant element to this is that one is shown on Sky Sports and the other is on ESPN.
A selection of recent viewing figures:
[codeSuper League Live (14 May - SS2) 168,000
Live European Rugby (30 April - SS1) 160,000
Super League Live (29 April - SS1) 155,000
Super League Live (13 May - SS3) 107,000
RFU Championship play-off final (11 May - SS3) 97,000
NRL Fulltime (12 May - SS3) 58,000
Aviva Premiership (15 May - ESPN) 51,000[/code
However, it's not necessarily the amount of viewers a programme has, it's the class. Or rather, the amount of perceived disposable income they have. In the main, advertisers aim at A, B and C1 classes. In old money, these stand for upper-middle, middle and lower-middle.